Marketing technology
Selecting, connecting and operating the tools that turn good marketing into a dependable system.
Brisbane, Australia
Marketer.
Technologist.
Tinkerer.
I’m Andrew Davies. I bring together creative thinking, data and technology to make marketing work better and make the complicated feel a little simpler.
What I do
The art of marketing, grounded in the science of technology.
I’ve spent my career helping organisations connect people with solutions: launching brands, building marketing capability, improving digital experiences and making measurement more useful.
A few highlights
- Launching new brands and leading a major rebrand
- Implementing and operating a broad marketing technology stack
- Running multi-million-dollar performance media campaigns
- Bringing performance marketing in-house and reducing CPA by 50%
- Maintaining websites and running conversion optimisation programs
Performance & measurement
Finding the useful signal in data, improving acquisition and making results easier to understand.
Brands & digital experiences
Launching brands, improving websites and connecting people with the right solution in a thoughtful way.
Beyond work
Husband, father and enthusiastic maker of things.
Family occupies most of my world. When everyone else is asleep, there’s usually a project, a game or a half-finished idea waiting.
Dogs
Excellent companions while working from home, even if the resident cat remains thoroughly unimpressed.
3D printing
The interest began with a home-built Cherry Pi III delta and continues today with a Prusa i3 MK3.
Tinkering
Electronics, Raspberry Pi projects, the occasional Arduino and a continuing fascination with custom keyboards.
Gaming
Usually on PC, increasingly on PlayStation, and squeezed into the quieter corners of family life.
Contact
Say hello.
Have a question, an idea, or just want to compare notes? Send a message and it’ll land in my inbox.